The Mattel Toy Story

The ContextFounded in 1945, Mattel is an American multinational toy manufacturer based in California. With $1.4 billion annual revenue and 27,000 employees, it is one of the world’s largest toymakers. Mattel’s “power brands” are Barbie, Hot Wheels, American Girl, Fisher-Price, and Thomas & Friends. These were introduced between 1930 and 1986, and Mattel had not created another hit product for some time. Barbie dates from 1959. Smaller brands were incorporated in what Mattel called “toy box,” an “everything else” category that included Polly Pocket dolls, Uno (a card game), and toys linked to the video game Minecraft. Mattel’s traditional competitive advantage was based on making incremental product improvements and on manufacturing cost advantage.Mattel’s most important brand is Barbie, who still generates 20 percent of the company’s sales despite being 60 years old. Half of Barbie sales are “nonoriginal body” or non-Caucasian, and Barbie dolls in the image of K-pop band BTS have been successful. The company also now sells gender-neutral dolls with the brand name Creatable World.The ProblemRevenues at Mattel have been falling, from over $6 billion in 2007 to $4.5 billion in 2018. Mattel’s stock price fell from $50 in 2014 to $10 at the end of 2018. Revenue growth was expected to be flat in 2019. Barbie and Hot Wheels continue to sell well, but American Girl dolls, once famous, are in decline. The company’s falling sales are accompanied by rising debt. Earlier in the decade, American Girl was selling well, linked to Disney’s Frozen franchise. But this success took sales away from Barbie. Sales of Monster High merchandise generated hundreds of millions of dollars, but suddenly collapsed when the brand became unfashionable. Sales of Hot Wheels have also stalled.Manufacturing and supply chain management at Mattel had not changed. Along with other toymakers (apart from Lego), Hasbro closed factories and started outsourcing, but Mattel made its own products. Hasbro—Mattel’s main competitor—has similar sales and employs 6,000 people; Mattel has 40,000 employees at peak factory output. Hasbro’s gross margins are 51 percent; Mattel’s are 39 percent.The ChangesYnon Kreiz, the company’s fourth chief executive since 2012, joined Mattel in 2018. Colleagues describe him as “sure and steady, disciplined, and unflappable” (Lashinsky, 2019,Page 167 p. 101). His vision is to transform Mattel from toy maker to high-margin media company, basing movies on its familiar brands. Toy manufacturers earn only a small percentage of movie revenues, most of which go to studios and distributors. But movies can revive old brands and increase sales of merchandise.One of Kreiz’s first actions as chief executive was to reduce the workforce by 22 percent. To reduce costs further, he also planned to sell 12 of Mattel’s 13 factories. He also reduced a three-inch-thick strategy document to one page, identifying three priorities: cut costs, fix broken brands, and capture the value of the company’s intellectual property. Following practice in the rest of the sector, Kreiz abandoned the “toy box” concept and grouped Mattel’s brands into two categories: toy-industry leaders (dolls, vehicles, infant/preschool) and challengers (games, construction, action figures).The idea of making movies based on Mattel brands was not new. But movies that were to be based on Hot Wheels and on the Rock ‘Em Sock ‘Em Robot were never made. In 2016, Sony started to develop a live-action Barbie comedy, but the star, Amy Schumer, dropped out. Mattel was not the only toy company to adopt this strategy. Hasbro, for example, has based movies on Transformers and G.I. Joe and planned to buy the Canadian media production company Entertainment One.Kreiz hired an experienced movie producer, Robbie Brenner, who identified Barbie, Hot Wheels, and American Girl as initial projects, along with Magic 8 Ball—an old “toy box” product that gives advice and had been almost forgotten. In 2019, Mattel announced eight film projects with four studios, including Warner Bros and MGM. Paramount will make a live-action movie starring Tom Hanks based on the astronaut Major Matt Mason, who was created by Mattel in 1966. In 2019, Mattel announced that Margot Robbie would star in its Barbie movie, with a script written by the prestige team of Greta Gerwig (Little Women, 2019) and Noah Baumbach (Marriage Story, 2019).In October 2019, Mattel posted its first positive cash flow in three years. Revenues appeared to be increasing again. Performance would have been better, but Fisher-Price had to recall five million “Rock and Play Sleepers” at a cost of $34 million, when the product was alleged to have caused 30 infant deaths. Rising sales, cost cutting, and improved financial forecasts lifted the company’s share price. Will Kreiz be successful in rewriting Mattel’s toy storyCriteriaIntroduction – The introduction provides sufficient background on the topic and previews major points.Question #1 Response – Explain in a comprehensive manner, in no less than one paragraph, whether the changes at Mattel are emergent, planned, or both.Question #2 Response – Explain in a comprehensive manner, in no less than one paragraph, your assessment of Ynon Kreiz’s changes, given the challenges facing Mattel.Question #3 Response – Explain in a comprehensive manner, in no less than one paragraph, the image or images of change management that Ynon Kreiz exerts at Mattel.Conclusion  – The conclusion is logical, flows from one question to the next question, and reviews the major points.Assignment QuestionsWhich of the changes at Mattel are emergent, and which are planned?What is your assessment of Ynon Kreiz’s changes, given the challenges facing the company?What image or images of change management does Ynon Kreiz illustrate?

Don't use plagiarized sources. Get Your Custom Essay on
The Mattel Toy Story
From $10/Page
Order Essay
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

Do you need to ace that test? We are here to help you. We have qualified writers to present you with a 100% error-free paper. Mycoursewriters offers you a unique and personalized custom paper that will assist you in getting that good grade.

Your paper will go through high editorial standards to meet your satisfaction. We have qualified writers to assist you to reach your academic goal without going through academic stress. We put into consideration the paper formatting, the pages required, valid citations, and included files to present you with an acceptable paper.

Our writers have a comprehensive experience and have perfected the art of crafting your paper. Regardless of the academic level or topic, we are prepared to provide a quality custom paper upon your order request.

Each paper is written with our customers' preferences into consideration and strict plagiarism-free rules are adhered to. Order now and experience our excellent paper services.

Professional Academic Writers

A student needs professional assistance outside class time. Our writers possess Ph.D. in different fields and hold several years’ experience. Before hiring our writers, we give them tests and strictly consider their educational backgrounds.

After the sieving process, they are trained to ensure they deliver well-structured papers to our customers. Our experts work around the clock to provide correct answers and give any educational help. They not only deliver on time but also follow the customers’ instructions.

Every writer is a fluent native speaker of English and is from the USA, Canada, UK, or Australia. Our experts approach tasks effectively depending on their specialization. Here are some qualities our writers' possess;

  • Punctuality
  • Good communication skills
  • Fluent in English
  • Vast knowledge in different subjects
  • Ability to work under pressure

Affordable Prices

Is the deal too good to be true? Mycoursewiter is a reliable assignment help website on the market that considers students’ daily needs for academic help. Our assignment help is reasonably priced to approximately 90% of students around the world.

Our objective is to help students achieve academic excellence and we believe that inconsiderable charges should not hinder a student from getting the desired help.

In case the customer is not satisfied, we offer revisions and rewrites without extra charges. There are no unpleasant surprise charges at the checkout. We ensure maximum privacy and safe payment services. Our services are not only cheap but also have several advantages such as;

  • 24/7 services
  • Customer-friendly team
  • Timely delivery
  • Refund policy
  • Quality papers
  • Professional academic help

On-Time delivery

Tight deadline? Paper due tomorrow? Do not worry our writers are ready to help. Students have difficulties balancing their social and academic life, therefore, getting caught up with academic deadlines.

Your order is given the immediate attention it requires regardless of its complexity.

Tackling your assignment at the last minute does not give you the advantage of carrying out extensive research and coming up with correct answers. Our experienced writers are knowledgeable and always available to work on your paper.

Deadline is a trouble every student faces and our urgent writing services are the ultimate solutions. We have a 24/7 support team that is eager to tend to your concerns and give you the ultimate customer experience.

We guarantee you that outstanding papers are delivered on time at the customer's convenience. All you have to do is place an order giving a specific time delivery that works in your favor.

100% Originality

The ultimate deal-breaker in achieving a good grade is submitting an imitative paper. Plagiarism is a breach of examination standards and has serious consequences. Lecturers test the students' understanding of the taught topic by checking for originality.

Despite carrying out online and book research the student needs to deliver answers in their understanding by paraphrasing the research findings and providing relevant citations. Our experts' main consideration is providing a free plagiarized paper that will meet the teachers' requirements.

They have perfected the skill of presenting unique personalized papers with relevant citations and references if needed. We ensure extreme originality and in case of any customer concerns, we offer a plagiarism report.

Our editorial department proofreads the papers before they are sent to the customer therefore you should be assured that substandard work will not be delivered. We want to work under customer's trust that their paper is unique and will support them in accomplishing the best grade.

Customer Support 24/7

Our website is user-friendly and super useful! Mycoursewriter is an online writing service that is always available to provide you with academic assistance you need.

Customers’ concerns are considered by our friendly customer support team that is available at all times. Mycoursewriter has a support team that answers your questions immediately.

If you have trouble placing an order you can reach our team through the live chat that will give you step-to-step guidance. We value our customers' satisfaction and put into consideration any raised concerns.

Over ten years’ experience in the writing market has enabled us to grow and learn how to give our customers the golden experience. The website usability is self-learnable but in case of any problem feel free to contact us.

We have diligently satisfied hundreds of students and you can witness this at the Mycoursewriter review page. Do not hesitate to contact us at our website email:

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Are you searching for a satisfactory legitimate writing website? Look no further. Mycoursewriter is the best writing service ready to offer you long-term support in your academic needs. We have been providing homework help for years that has gained our customers’ trust. Our writers are ready to work on any assignment type from undergrad to Ph.D. level.

We guarantee you quality papers, timely delivery, and 24/7 response. Our website is not only the cheapest but also authentic and the most unfailing with an assurance team that manages our orders. We offer assignment help in every subject and topic despite the difficulty, let us ease your assignment burden. Below are examples of the papers we offer;

  • Article writing
  • Lab report
  • Annotated bibliography
  • Research paper
  • Capstone projects
  • PowerPoint presentation
  • Personal statements
  • Dissertation writing


Essay Writing Services

Essay writing is a commonly assigned college homework. Sitting down for an hour or so crafting a perfect essay is a tedious time-consuming task. You might find yourself staring at a blank paper surfing through different websites trying to devise answers for your essay.

Mycoursewriter is a legit service that offers to write your essay at a pocket-friendly price. Your essay is given maximum attention by the assigned professional writer who includes fresh ideas and personalizes your paper to your preference. Order essay help by including the question, the page number, preferred format, and any files related to your essay.

Our essays are unique and go through a strict protocol that includes anti-plagiarism and rigorous proofreading. You do not have to struggle with finding ideas for your essay as our writers are not only skilled but also have the correct answers for your paper. Let our scholars work on your essay and you can take care of other responsibilities besides your student tasks.


Admission and Business Papers

Writing an admission paper is not everyone’s inclination but this should not be a hindrance to fulfilling your goal. Writing a perfect paper to get you to that school or company imposes mind stress as there are certain expectations you must meet.

Failure to meet these expectations might make your dream unfulfilled. Admission papers require you to be unique, open, and display confidence but not seem aggressive. A business paper necessitates the student to be aware of current happenings in the world and have a wide knowledge of the business history and trends.

These needs research and skills and we have the qualified writers to meet all these prospects that will satisfy your assessor or lecturer. Our team will help you conquer that milestone in your academic life or your career all you need to do is provide the necessary information for our writers to craft your paper.


Editing and Proofreading

An error-free paper is a must in achieving that desired grade. We have an assurance team to ensure your paper has no grammar or formatting mistakes.

After our writers have given correct answers to your question in the necessary pages, our editorial team proofreads the paper to ensure quality work. They check for grammar mistakes, plagiarism and ensure proper paper formatting.

Issues such as the specified fonts, spacing, and educational formats are considered. We can also provide the plagiarism reports if needed. Our team has skills in formatting any paper type be it MLA, APA, Harvard, or Chicago. Under no circumstances will a poorly formatted paper be forwarded to you as we ensure careful proofreading.


Technical Papers

Assignments are part of the learning process and one may not have the knowledge of the correct answers, this should not stress you as we have qualified scholars to help you.

A challenging topic does not imply that you should fail. Our qualified writers hold PhDs in different subjects therefore they are intelligent and no task is complex to them. Despite the complexity, a competent scholar will be assigned to meet your academic needs.

Different assignments are confusing as they may involve different skills that you are not familiar with. This is not an issue to our skilled professional writers as they provide the correct answers for any essay type despite the intricacy. Stop stressing about your homework by ordering assignment help at Mycoursewriter and go have fun!