Today’s retailers have gone to extraordinary lengths to create a shopping experience based on more than just the products they sell and the services they offer. Clothing purveyor Abercrombie & Fitch, for instance, adorns its stores with oversized posters of sexy, half-dressed models and sprays its signature scent throughout the
The Utilization of Tracking Studies
What are tracking studies? Give an example of how managers would use tracking study data. Please use Burns, A. C. & Bush, R. F. (2006). Marketing research and SPSS 13.0 package (5th ed.). Upper Saddle River, NJ: Prentice Hall.
Presenting Business Plans
Can you help me in answering the following scenario: A venture capitalist has expressed interest in potentially funding your new business venture and has asked for a presentation of your business plan. provide some guidelines that can be used for effectively presenting your plan to venture capitalists. Make sure to cover the
Market Research Methodologies
Johnny Walker Red Label Scotch is concerned about the shifting attitudes of the public regarding the consumption of alcohol. However, managers think that scotch whiskey may be seen differently because it is normally consumed in small quantities as opposed to beer, wine, or even other hard liquors such as vodka. Select two projec
Learning and Growth Perspective
Propose a metric that could be used to quantify this. The learning and growth perspective assesses employee ability and the quality of information systems, along with the effects of operational alignment in supporting the accomplishment of organizational goals. These processes will only succeed if adequately skilled and motiv
alternative design strategies
What processes are needed in order to shape alternative design strategies for a system?
Review the Johnson and Johnson case study.
Review the Johnson and Johnson case study. 1. Discuss Johnson & Johnson’s approach to providing an IT infrastructure to support its one-face-to-the-customer strategy. 2. What are the strengths and weaknesses of this approach?
The Objective of Experimental Design
In your opinion, what is the objective of good experimental design? Give an example of an experiment which would be considered a quasi-experimental design. Explain why your example would qualify as a quasi-experimental design and describe the value of your design example to the research community. Please use Burns, A. C. & B
Business Process Perspective: Wal-Mart
Wal-Mart believes they can take better care of the employee needs in terms of benefits and compensation and simply does not want any interference form a union. The labor unions disagree on this matter as they believe all of Wal-Mart’s employee’s part-time/full-time and minimum wage earners deserve health care packages. What
Differences Between Dependent and Independent Samples
What are differences between dependent and independent samples? Provide examples. What are implications for determining the tests used to analyze data?
Strategic Considerations in Retailing
What are the strategic considerations in retailing?
A customer has asked for a refund on a computer purchased from you. Your boss has looked at the situation and finds the request unreasonable. The product in question has been repaired and returned and the customer admits continuing to use it, but complains that it does not do everything your firm advertised it would. Write a for
Apple and Philips: Review of 2011 Annual Report
Refer to the latest annual financial statements for the two following companies: Apple and Philips. Generally, this information is found in the Investor Relations area of the website. In here you need to use the most current annual financial statements at least 2010-2011 at the minimun. Clearly identify the companies, the ti
Standard Deviation and Risk
What is the importance of the standard deviation in interpreting and drawing conclusions about risk?
What value customers obtain from buying bottled water
What value do you think customers obtain from buying bottled water? Why will customers pay a premium for bottled water when they cannot tell the difference between it and tap water in a blind taste test?
Weekly Discussion Questions
How might inventory and accounts receivables be leveraged for short-term financing? Suppose you own a water purification company that sells and installs reverse osmosis systems for homes and businesses. You have a large profitable job lined up two months away, but after buying all of the supplies, you do not have enough capital
Mary Kay: Organization, Business, and Information Systems Strategy
Mary Kay, Inc., sells facial skin care products and cosmetics around the globe. The business model is to provide one-on-one, highly personalized service. More than 500,000 Independent Beauty Consultants (IBCs) sell in 29 markets worldwide. Each IBC runs his or her own business by developing a client base and then providing se
Business Analysis – Walmart
What are your thoughts on the position of Wal-Mart in the retail distribution industry. You may also choose to compare Wal-Mart’s business model to that of its competitors.
Strategic Practice Exercise
Please assist with the following, see attached “Strategic Practice Exercise” about Fortune Magazine.
Applying the economic order quantity formula
Apply the economic order quantity formula to the data in Example 2-2 and reproduce the answer of 2,828 units. Also, calculate the total annual cost incurred for the economic order quantity. Submit your solution. EXAMPLE 2-2 Consider a hardware supply warehouse that is contractually obligated to deliver 1,000 units of a sp
Executives & Free Speech on Line
Under what circumstances should company executives share their thoughts in various online forums? Is it ever appropriate for them to do so under an alias? Consider the Whole Foods’ CEO case – was it a case of free speech or public relations manipulation?
Fort Dearborn make 3 types of “peel and stick” labels for companies like Heinz, Kraft, and Ranch
Fort Dearborn make 3 types of “peel and stick” labels for companies like Heinz, Kraft, and Ranch. Fort Dearborn applies overhead using a predetermined rate based on direct labor hours. While reviewing the financial information for Fort Dearborn you wonder if the company should switch to an activity based costing system. Before m
Role of Business’ Social Responsibility Central to Advertising
1. Why is the role of business’ social responsibility so central to the question of advertising? 2. Discuss the relationship between bioethics and absolute liability. What implications does this relationship have for business? 3. Evaluate the differences between the old and new social contracts between employer and employee. D
Kroft Foods: Operation Management
Kroft Foods makes cheese to supply to stores in its area. The dairy can make 350 pounds of cheese per day, and the demand at area stores is 205 pounds per day. Each time the dairy makes cheese, it costs $175 to set up the production process. The annual cost of carrying a pound of cheese in a refrigerated storage area is $12.
a) Cardinal Health has grown through acquisitions (inorganic growth). What trade-offs, strengths, and weaknesses are associated with this growth strategy? b) Were all of the acquisitions driven by the same strategic logic?
using quantitative research
In which of the following scenarios would you most strongly recommend using quantitative research? A. When the objective is to identify new ideas and thoughts for a product. B. When you have very limited time to execute the study. C. When the objective is to understand hidden underlying psychological processes. D.
Statistical Analysis of Liquified Natural Gasoline Prices
The following data represent the price of liquefied natural gasoline (LNG) at self-service stations in four counties in New York City and two suburban counties in a recent week. The data is also included in the Excel spreadsheet Problem C. Manhattan Bronx Queens Brooklyn Nassau Suffolk 2.339 2.199 2.239 2.259 2.199 2.179
Facebook Case Study
Please assist with the following questions: 1. What is the nature of the external environment surrounding Facebook. 2. What is the kind of corporate-level strategy that Facebook is pursuing. 3. What recommendations for Facebook.
GM’s High Operating Leverage Problem
Standard & Poor’s published a report on to address “questions that have been asked frequently” about its credit rating of General Motors (GM). The rating company says the most frequently asked questions concern the consequences of the automaker losing its BBB- grade and falling to junk. Additionally, there are questions of why
Can you think of any organizations that do not have relevant “customers” to take into consideration?
Can you think of any organizations that do not have relevant “customers” to take into consideration? If there are such, how are they different from other organizations where all parts of the BSC operate equally?
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Carol Sargent, PhD
BSc, University of Virginia
MSc, University of Virginia
PhD, Georgia State University
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Distribution and Logistics Management
This book will discuss the concept of distribution. Distribution is one of the elements of the Marketing Mix, which is often called the 4Ps. The Marketing Mix is made up of the Product, Promotion, Price and Place. Distribution is the Place in the Mar… READ MORE » … READ MORE »
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