Santa Cruz Bicycles

 Santa CruzCase Study 5‐1 Carestream HealthIn 2019, Carestream Health employed more than 6,000 employees and operated in 150 countries. It was founded in 2007 when a private equity investment firm, Onex Corporation, purchased Kodak’s Health Group. At the time of its acquisition, Kodak’s Health Group had three primary businesses: Film, Mental Digital, and Digital Dental. Eileen Wirley, the CIO of Kodak’s Health Group, became the first CIO at Carestream Health. The main goal for the business overall, and IT in particular, was to create cost‐savings through simplification. In IT this translated into consolidating applications so that every part of the business was standardized in terms of its processes and systems. In 2014, Carestream had a single instance of SAP running across the entire company and several horizontal processes such as HR, ordering, supply chain, and purchasing.When the Carestream CEO Kevin Hobart asked CIO Bruce Leidal to envision what the Film business of the future, Leidal knew mass‐scale digitalization was inevitable. He said: “We could either build the bus or get run over by the bus, so I had to figure out ways to free up some funding to explore how our back‐end processes could be redesigned for this transformation.” In 2014 and 2015, Leidal adopted a customer‐centric approach for his group and created a target digital architecture that included a customer portal, e‐commerce software, mobile apps, electronic data interchange (EDI), web content management, and an IoT platform to connect the company’s film printers. Bruce tried to anticipate the foundational IT that would be needed to support the transformation to a new digital business model.In 2016, the Carestream leadership team and board of directors strategically changed the focus from cost savings to monetizing the Carestream assets it had acquired. At the same time it sold its Digital Dental business.To plan for the transformation, the CIO and CEO invited key stakeholders across the Film industry to each join in one of a series of two‐day workshops. Each workshop had six to nine participants who helped explore the Film processes in depth. Present at each workshop were business decision makers, a consultant, an IT person who was assigned to take notes, Carestream’s Director of Design from the Marketing Department (Peter Lautenslager), and Leidal. Together the participants described and documented the current processes with all of their complexities, as well as discussed the preferred way to execute the work. The consultant in each workshop cut short unproductive debates about best practices and made recommendations based on the discussions. The IT person documented the process using Visio, which helped in visualizing the processes by creating flowcharts and diagrams that could be employed in the subsequent systems development efforts. Lautenslager used the information and documentation from the workshops to build storyboards, which offered a visual representation to nail down the steps in the future process and make the process tangible. The storyboards of the future state scenarios were integrated into two high‐level stories, electronic ordering (eOrdering) and a customer connection initiative.A proposal for the new program (i.e., eOrdering and customer connection) was costed out and refined to reflect necessary organizational redesign based on information garnered at meetings with global functional groups such as HR and finance. The storyboards, processes, and new organizational design related to eOrdering and Connected Customer were presented to the Executive Leaders Team and approved in May 2017.The transformation involved and impacted numerous Carestream departments (e.g., logistics, pricing, sales, legal, product development, field service, and shared service centers). A large program team was assembled with five major leaders: a program manager who was responsible for delivering the overall program, a business program manager who worked with business stakeholders and was responsible for the business side of the program, a project manager who assisted the program manager on project management activities, a technical lead who was responsible for all software and architecture, and an outsourcing manager who communicated with the offshore developer. The first four eOrdering components of the large program were developed (i.e., Shop Carestream, remote management services, customer registration and activation, and managed print services and self‐serve kiosks) using agile development methods. These first components of eOrdering were ready for roll‐out in 2017.The initial adoption and use of Shop Carestream was disappointing. Its adoption rate stalled at 20%. After Hobart set a goal of 100% participation, massive efforts were undertaken to understand the reasons behind the low adoption rate. It was learned that ordering and processing requirements varied in different countries and regions of the world. Local adaptation to eOrdering was implemented and metrics were created to assess progress of Shop Carestream adoptions and to track business (e.g., number and percentage of manual orders, number and percentage of shop Carestream orders, number and percentage of EDI orders) and customer benefits.The operations of the eOrdering platform were turned over to business owners in Summer 2018. The adoption rate of Shop Carestream has hovered around 85% and customer satisfaction and costs derived from eOrdering have kept improving, thus placing Carestream in a “position of competitive advantage” according to Andy Mathews, Carestream’s Director of Film Business Planning and Strategy. CEO Hobart is “generally very happy” and noted cost savings, a reduced headcount from attrition and staff who were doing work that added more value.Discussion QuestionsRead the Case Study 5-2, Santa Cruz Bicycles. Answer the following questions:What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign? Why was that a key factor?What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did?Why is this story more about change management than software implementation?

Don't use plagiarized sources. Get Your Custom Essay on
Santa Cruz Bicycles
From $10/Page
Order Essay
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

Do you need to ace that test? We are here to help you. We have qualified writers to present you with a 100% error-free paper. Mycoursewriters offers you a unique and personalized custom paper that will assist you in getting that good grade.

Your paper will go through high editorial standards to meet your satisfaction. We have qualified writers to assist you to reach your academic goal without going through academic stress. We put into consideration the paper formatting, the pages required, valid citations, and included files to present you with an acceptable paper.

Our writers have a comprehensive experience and have perfected the art of crafting your paper. Regardless of the academic level or topic, we are prepared to provide a quality custom paper upon your order request.

Each paper is written with our customers' preferences into consideration and strict plagiarism-free rules are adhered to. Order now and experience our excellent paper services.

Professional Academic Writers

A student needs professional assistance outside class time. Our writers possess Ph.D. in different fields and hold several years’ experience. Before hiring our writers, we give them tests and strictly consider their educational backgrounds.

After the sieving process, they are trained to ensure they deliver well-structured papers to our customers. Our experts work around the clock to provide correct answers and give any educational help. They not only deliver on time but also follow the customers’ instructions.

Every writer is a fluent native speaker of English and is from the USA, Canada, UK, or Australia. Our experts approach tasks effectively depending on their specialization. Here are some qualities our writers' possess;

  • Punctuality
  • Good communication skills
  • Fluent in English
  • Vast knowledge in different subjects
  • Ability to work under pressure

Affordable Prices

Is the deal too good to be true? Mycoursewiter is a reliable assignment help website on the market that considers students’ daily needs for academic help. Our assignment help is reasonably priced to approximately 90% of students around the world.

Our objective is to help students achieve academic excellence and we believe that inconsiderable charges should not hinder a student from getting the desired help.

In case the customer is not satisfied, we offer revisions and rewrites without extra charges. There are no unpleasant surprise charges at the checkout. We ensure maximum privacy and safe payment services. Our services are not only cheap but also have several advantages such as;

  • 24/7 services
  • Customer-friendly team
  • Timely delivery
  • Refund policy
  • Quality papers
  • Professional academic help

On-Time delivery

Tight deadline? Paper due tomorrow? Do not worry our writers are ready to help. Students have difficulties balancing their social and academic life, therefore, getting caught up with academic deadlines.

Your order is given the immediate attention it requires regardless of its complexity.

Tackling your assignment at the last minute does not give you the advantage of carrying out extensive research and coming up with correct answers. Our experienced writers are knowledgeable and always available to work on your paper.

Deadline is a trouble every student faces and our urgent writing services are the ultimate solutions. We have a 24/7 support team that is eager to tend to your concerns and give you the ultimate customer experience.

We guarantee you that outstanding papers are delivered on time at the customer's convenience. All you have to do is place an order giving a specific time delivery that works in your favor.

100% Originality

The ultimate deal-breaker in achieving a good grade is submitting an imitative paper. Plagiarism is a breach of examination standards and has serious consequences. Lecturers test the students' understanding of the taught topic by checking for originality.

Despite carrying out online and book research the student needs to deliver answers in their understanding by paraphrasing the research findings and providing relevant citations. Our experts' main consideration is providing a free plagiarized paper that will meet the teachers' requirements.

They have perfected the skill of presenting unique personalized papers with relevant citations and references if needed. We ensure extreme originality and in case of any customer concerns, we offer a plagiarism report.

Our editorial department proofreads the papers before they are sent to the customer therefore you should be assured that substandard work will not be delivered. We want to work under customer's trust that their paper is unique and will support them in accomplishing the best grade.

Customer Support 24/7

Our website is user-friendly and super useful! Mycoursewriter is an online writing service that is always available to provide you with academic assistance you need.

Customers’ concerns are considered by our friendly customer support team that is available at all times. Mycoursewriter has a support team that answers your questions immediately.

If you have trouble placing an order you can reach our team through the live chat that will give you step-to-step guidance. We value our customers' satisfaction and put into consideration any raised concerns.

Over ten years’ experience in the writing market has enabled us to grow and learn how to give our customers the golden experience. The website usability is self-learnable but in case of any problem feel free to contact us.

We have diligently satisfied hundreds of students and you can witness this at the Mycoursewriter review page. Do not hesitate to contact us at our website email:

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Are you searching for a satisfactory legitimate writing website? Look no further. Mycoursewriter is the best writing service ready to offer you long-term support in your academic needs. We have been providing homework help for years that has gained our customers’ trust. Our writers are ready to work on any assignment type from undergrad to Ph.D. level.

We guarantee you quality papers, timely delivery, and 24/7 response. Our website is not only the cheapest but also authentic and the most unfailing with an assurance team that manages our orders. We offer assignment help in every subject and topic despite the difficulty, let us ease your assignment burden. Below are examples of the papers we offer;

  • Article writing
  • Lab report
  • Annotated bibliography
  • Research paper
  • Capstone projects
  • PowerPoint presentation
  • Personal statements
  • Dissertation writing


Essay Writing Services

Essay writing is a commonly assigned college homework. Sitting down for an hour or so crafting a perfect essay is a tedious time-consuming task. You might find yourself staring at a blank paper surfing through different websites trying to devise answers for your essay.

Mycoursewriter is a legit service that offers to write your essay at a pocket-friendly price. Your essay is given maximum attention by the assigned professional writer who includes fresh ideas and personalizes your paper to your preference. Order essay help by including the question, the page number, preferred format, and any files related to your essay.

Our essays are unique and go through a strict protocol that includes anti-plagiarism and rigorous proofreading. You do not have to struggle with finding ideas for your essay as our writers are not only skilled but also have the correct answers for your paper. Let our scholars work on your essay and you can take care of other responsibilities besides your student tasks.


Admission and Business Papers

Writing an admission paper is not everyone’s inclination but this should not be a hindrance to fulfilling your goal. Writing a perfect paper to get you to that school or company imposes mind stress as there are certain expectations you must meet.

Failure to meet these expectations might make your dream unfulfilled. Admission papers require you to be unique, open, and display confidence but not seem aggressive. A business paper necessitates the student to be aware of current happenings in the world and have a wide knowledge of the business history and trends.

These needs research and skills and we have the qualified writers to meet all these prospects that will satisfy your assessor or lecturer. Our team will help you conquer that milestone in your academic life or your career all you need to do is provide the necessary information for our writers to craft your paper.


Editing and Proofreading

An error-free paper is a must in achieving that desired grade. We have an assurance team to ensure your paper has no grammar or formatting mistakes.

After our writers have given correct answers to your question in the necessary pages, our editorial team proofreads the paper to ensure quality work. They check for grammar mistakes, plagiarism and ensure proper paper formatting.

Issues such as the specified fonts, spacing, and educational formats are considered. We can also provide the plagiarism reports if needed. Our team has skills in formatting any paper type be it MLA, APA, Harvard, or Chicago. Under no circumstances will a poorly formatted paper be forwarded to you as we ensure careful proofreading.


Technical Papers

Assignments are part of the learning process and one may not have the knowledge of the correct answers, this should not stress you as we have qualified scholars to help you.

A challenging topic does not imply that you should fail. Our qualified writers hold PhDs in different subjects therefore they are intelligent and no task is complex to them. Despite the complexity, a competent scholar will be assigned to meet your academic needs.

Different assignments are confusing as they may involve different skills that you are not familiar with. This is not an issue to our skilled professional writers as they provide the correct answers for any essay type despite the intricacy. Stop stressing about your homework by ordering assignment help at Mycoursewriter and go have fun!