Principles of Retailing
The purpose of this project is for students to demonstrate knowledge of various aspects of the retail industry. This term project is worth 30% of your final grade. Discuss how new store types have emerged over the years and how they challenge old store types. Provide specific examples of new types of stores. Explain in depth what franchising is and how it impacts our society. Give an example of a retailer that uses franchising and provide information about its franchising structure and requirements. Choose three different types of retailers and discuss how they are organized and operate. Give two examples of each type of retailer. Explain specifically the impact of inventory shortages on a store’s profitability. Provide an example. Describe the most effective means of advertising and promotion for the three types of retailers from above. Provide specific examples of advertisements or promotion, for each. Analyze the advertisements/promotion and discuss if you think they are effective and why or why not. Explain the marketing channel and identify the relationships between retailer and other channel members. Assignments should be typed and double-spaced. Please include headings and subheadings. Cite your references throughout the paper and include a works cited page.