Nadler-Tushman Congruence Model – Outputs

Make a Case for one of the following possible statements: The interaction of the outputs at Deckers Outdoor Corporation from the three different levels of the organization, interact to generate [high, medium, or low] performance of the overall organization [choose one of the three possible performances.]

Use the Nadler-Tushman Congruence Model, conduct an analysis of the chosen company’s outputs. Remember that outputs exist at the individual, group and organizational levels and that there are often differences between the output goals an organization specifies in its strategic plans and those that are actually achieved.

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Identify the outputs of the organization at each of three levels. Also identify the goals that it has set and its current performance. Include the following:

Outputs at the organizational level are the products and/or services that it provides to its customers. What are these and how does the company categorize them? How does it measure its organizational performance (e.g., sales, net profit, return on sales, return on assets, market share, customer satisfaction, etc.) Provide some specific performance data.
What are some ways the company identifies groups? For example, are there geographic groups (or divisions), functional groups, etc. What are the outputs of these groups? How does it (or how might it) measure performance of these groups?
What are some of the key individual functions, and what are their outputs? How do these outputs contribute to the group outputs? How do they measure individual performance?
Evaluate how the outputs at the different levels interact with each other. Determine if you think the overall performance of the company is high, medium, or low. Then choose your proposition and Make a Case. Solution Preview
See the attached file.

Outputs
Decker Outdoor Corporation is a footwear company that is located in United States Goleta California. The brands that are produced by the organization have gained great market acceptance increasing the productivity rates of the company. The unique designs for the footwear have been made to captivate the audiences with the needs of comfortable shoes for major outdoor activities. As the organization strives to be the global prime marketers of lifestyle footwear, they have ensured that they their designs and innovations in the market are fashion oriented that will meet the desired needs of the target audience. The primary mode that is used by organizations to measure their company processes is the output levels. The outputs of an organization are the amount of products produced by the personnel through the use of equipments machines that are available in the organizational unit. The products that are made by the company are geared to appeal to the broad demographic niche of men, women and the children in the target market (Hayes, n.d).
The Output Categorization
The products that are offered by the company have been categorized into significant brands. The UGG is one product that is offered by the organization. It is a luxury comfort brand that has the sheepskin has its raw material hence being termed as the ‘sheepskin footwear’. This product has been able to attain strong market reception by the consumers in the target market. The brand has been able to sustain its high reception due to the continuous creation of new designs. The other product is the Teva brand which is an outdoor sport sandal. The sales levels of the Teva have boosted the general sales of the company due to the product lines that are constantly introduced. The great market positioning of the products has also raised the performance rates of the organization …

Solution Summary
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