Media Coverage

The assignment includes 2 questions – 50 points to each of them (question 1 has two parts – 25 points each, and question 2 has 4 parts – 20 points for part A and 10 points for each of parts 2-4).  Work on your own (unfortunately, working in groups is not allowed). Submission through Moodle.  Deadline for submission: 7/8/20 The paper should be submitted as a Word file (please (!) don’t send me PDF files – it is very difficult to comment on them), according to the following format: Font size: 12, double or 1.5 space.  The task should not exceed 3-4 (maximum 4) pages.  The paper will be worth 80% of the course’s grade   Good Luck everyone! Questions: 1. Relate to media articles on face masks – articles published in February-March, vs articles published in May-July (links attached below):  A. How would a researcher from the Agenda Setting theory relate to the media coverage? Explain and elaborate on the theory (25 points) B. How would a researcher from the Agenda Building theory relate to this coverage? Explain and elaborate on the theory (25 points).  Instructions: Base your answer on our class lessons and presentations. For question, 1B read the article by Len-Ríos et al. (2009), and also consider and relate to the CNBC article (link attached here) by Thomas Frank (Jun 3, 2020).  Len-Ríos et al. (2009). Health News Agenda Building: Journalists’ Perceptions of the Role of Public Relations. Journalism and Mass Communication Quarterly, 86(2).  Frank T. (Jun 3, 2020). Coronavirus masks could become a $9 billion market, benefiting these stocks, KeyBanc says. CNBC. https://www.cnbc.com/2020/06/30/stocks-to-buy-covid-masks-could-be-9-billion-market-for-etsy-and-gap-keybanc-says.html 2. Read the following paragraph and answer the questions below: Several studies published in recent years indicate that taking anti-depressants during pregnancy is linked to increased risks to the baby, including cardiac defects and autism. Following these studies, the FDA issued a health advisory in 2006, saying exposure to some of these drugs during pregnancy may increase the risk of congenital defects. Yet 2 months later, a group of 13 leading experts published a study in the medical journal JAMA, in which they concluded that stopping the medication greatly increases the risk of relapsing into depression, and is very dangerous – far more dangerous than the risks involved in taking these drugs. These same experts gave interviews to the media and lecturers in many medical conferences to physicians, explaining about their findings and arguing that pregnancy is, in fact, a predisposition for depression – and that about 20% of pregnant women experience some level of depression, which might lead to suicides, inability to care for the baby, or even harm their baby. They attacked studies that have found increased risks to babies born to mothers who used antidepressants, claiming that those studies are flawed and unworthy. The group also attacked the FDA for its health advisory and described it as “irresponsible” and as “driven by a single set of data” that is unsound and faulty and on “bad science”. Nevertheless, an investigative article by The Wall Street Journal published in 2013 revealed that this expert group was hired by the makers of antidepressants and that those companies have actually paid them in order to prevent the FDA from banning the entire class of drugs during pregnancy and to encourage pregnant women to continue taking these medications, despite studies suggesting risks to their babies. A. What three major strategies did the company use? Explain and elaborate on each of the strategies (20 points). B. Consider Aristotle’s three approaches to designing compelling messages, and explain which of Aristotle’s approaches fit these strategies (10 points). C. Consider Lule’s article (2001) – What are the 2 main myths used by this group of physicians? (10 points). D. According to the four models of Grunig and Hunt – Which of these ethical models do you think the strategies and tactics used in this case represent? (10 points). Instructions: Base your answers on our class lessons and presentations. For question, 2C read also Chapter 1 in Lule’s book. For question, 2D read also chapter 3 in Bowen, Rawlins and Martin’s book “Public Relations”.  Lule, J. (2001). Daily News, Eternal Stories: The Mythological Role of Journalism. New York: The Guilford Press. Read Chapter 1: The story of the news story. pp. 1127. Bowen, S.A., Rawlins, B., and Martin, T. Mastering Public Relations. Chapter 3: Models and Approaches to Public Relations”. https://2012books.lardbucket.org/books/public-relations/s04-models-and-approaches-to-publi.html Media articles For Q.1: Media articles on face masks published in February-March:  https://www.nytimes.com/2020/02/29/health/coronavirus-n95-face-masks.html https://edition.cnn.com/2020/02/29/health/face-masks-coronavirus-surgeon-general-trnd/index.html https://www.businessinsider.com/americans-dont-need-masks-pence-says-as-demand-increases-2020-2 https://www.msn.com/en-us/news/us/seriously-people-surgeon-general-urges-public-to-stop-buying-masks-for-coronavirus/ar-BB10zmxO Media articles on face masks published in May-July:  https://www.cnbc.com/2020/05/19/coronavirus-wearing-a-mask-can-reduce-transmission-by-75percent-new-study-claims.html https://www.foxnews.com/health/surgeon-general-jerome-adams-coronavirus-masks-freedom https://www.nytimes.com/2020/06/05/health/coronavirus-masks-who.html https://www.nytimes.com/interactive/2020/06/25/burst/how-to-get-the-most-out-of-your-mask.html https://www.nytimes.com/2020/07/01/us/coronavirus-masks.html https://www.nytimes.com/2020/06/23/well/family/children-masks-coronavirus.html https://www.nytimes.com/2020/05/22/at-home/best-face-masks-fashion-coronavirus.html https://www.nytimes.com/2020/06/30/style/mask-america-freedom-coronavirus.html https://www.nytimes.com/2020/07/02/opinion/coronavirus-masks.html?action=click&module=Opinion&pgtype=Homepage https://www.nytimes.com/2020/07/01/opinion/coronavirus-face-masks.html?action=click&module=RelatedLinks&pgtype=Article

Don't use plagiarized sources. Get Your Custom Essay on
Media Coverage
From $10/Page
Order Essay
My Course Writer
Order NOW For A 35% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Homework Writing

Do you need to ace your test? We have qualified writers to assist you in writing 100% quality homework writing. Mycoursewriter offers students unique and personalized custom papers that help them in getting good grades. Our academic experts will assist you with your dissertation papers, thesis writing, research papers, term papers, and case study homework help. Our writers are experienced and have perfected the art of crafting the best essay writing papers regardless of your academic level. Order now and get our superb homework writing services.

Expert Academic Writers

A student needs professional assistance outside class time. Before hiring our writers, they undergo thorough tests and strict educational backgrounds. After passing a test, our writers undergo training to ensure they deliver expert professional papers to our customers. We ensure they meet the timely delivery of papers and follow our customers' provided instructions. Every writer is an ENL writer and is from the USA, Canada, UK, or Australia. Our experts approach papers effectively depending on their area of specialization.

Affordable Price Guarantees

Is the deal too good to be true? Mycoursewriter is the most affordable assignment help website on the market. We consider students' daily needs for academic help. Our paper costs are reasonably priced to approximately 90% of students around the globe. Our main aim is to ensure students achieve academic excellence, and we believe inconsiderable prices should not hinder students from getting quality homework writing help. In case of any dissatisfaction, we offer unlimited revisions and rewrites without extra charges.

Timely delivery of papers

Tight deadline? Is your paper due in the next few hours? Worry no more. Our writers are here for your rescue. Many college students find it hard to balance their social and academic life and get caught up with academic deadlines. Drafting your paper at the last minute does not allow you to conduct extensive research and craft the correct answers. We have expert writers ready to work on your assignment writing. Urgent writing services are the ultimate solutions you need. We guarantee you timely delivery of papers at your convenience and specified time delivery of the customer.

100% Original Tasks

The ultimate deal-breaker in achieving good grades is submitting imitative papers. Plagiarism is a breach of examination standards and has serious consequences. Students need to deliver papers written in their understanding by paraphrasing their research findings and relevant citations. Our expert's primary consideration is providing free plagiarized papers that meet the lecturers' requirements. Our editors will proofread your paper before delivery ad ensure your papers will not be substandard. We guarantee extreme originality, and in case of any customer concerns, we offer a plagiarism report.

All Round the clock Customer Support

Our website is user-friendly and super useful! Mycoursewriter is the most trusted online writing website always available to provide you with assignment writing services that you need. Our primary concern is meeting customer need specifications by our friendly customer support team that Is available all the time. Our website usability is self-learnable but in case of any problem, feel free to contact us directly through our website email: support@mycourserwiter.com. We have diligently satisfied thousands of students, and you can witness this on our sites' review page.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Advantages of Using Our Assignment writing Services

Mycoursewriter welcomes you for superb essay writing services. We are a legit site offering help with your most challenging homework writing assignments at affordable prices. Your essay paper will be assigned to a professional writer who will craft the paper from scratch according to your provided instructions.

Essays

Essay Writing and Proofreading Services

Essay writing is a common assignment writing for most college students. It takes a lot of time to craft a complete perfect essay. Mycourserwiter offers the best essay writing and proofreading services for most college students. Your paper is assigned to an expert writer who does thorough research on fresh ideas and personalizes your essay paper according to your assignment writing guidelines. Our essays are entirely exceptional and undergo a strict procedure that includes papers free from plagiarism and thorough proofreading.

Admissions

Admission and Business Papers

Writing an admission paper is not every student's desire, and this should not hinder any student from earning an admission. Writing a perfect personal statement to earn a position in a dream school or job can be stressful. Personal statements should display a high level of confidence and uniqueness. Admission essays require you to have a vast knowledge of the current happenings in the world and knowhow of the business world. We have qualified writers with skills who will write your admission paper through comprehensive research. All you have to do is provide us with little details about yourself, instructions and our writers will craft a perfect paper for you.

Editing

Editing and Proofreading

Mycoursewriter offers you assignment writing services free from grammatical and formatting mistakes. An error-free paper is significant in scoring the desired maximum grades. We have a team of editors who will go through your paper after our expert writers have delivered their fully crafted papers. Our writers will cover all the aspects of your paper instructions, such as fonts, spacing, and educational formats. Our team of editors will check through your paper to make sure it meets the formatting style provided in the paper instructions. Under no circumstances will a poorly formatted paper will be forwarded to you as our team of editors will ensure careful proofreading.

Coursework

Technical Papers

Assignment writing is part of a learning process, and one may not have the knowledge to answer all questions correctly. This should not be a stress to you as we have qualified essay writing experts to help you. Our qualified writers are holders of PhDs, Degrees, and Masters in different areas of study and can handle any papers regardless of the complexity. Multiple assignments may be challenging to finish on time. Our skilled professional writers are here to assist you in crafting all the correct answers for your assignment. Stop stressing about your homework writing and place an order with us, and our expert writers will provide you with the best assignment help.

Open chat
Chat with us Live Here
Get in Touch with Our Live Chat Agents via WhatsApp on +1(346) 416-0954. Get Unlimited Access to Answers on Any Queries With Your Paper.