Market Research

TASK:  Working alongside the company’s market research manager, you are tasked with submitting either a data collection or a sampling plan.  The plan must be a formal and professionally presented document. Allocation of Marks   Allocated Marks If choosing a data collection plan:   ·         Explain the main research orientations (qual/quant), specify and justify the proposed one.  The decision should guide subsequent actions. ·         10% ·         Review the alternative data collection approaches, propose which one should be adopted and justify choice. ·         60% ·         Provide a detailed implementation plan of the specific approach including identifying potential problems and how these could be mitigated.   ·         30% If choosing a sampling plan:   ·         Explain the main research orientations (qual/quant), specify and justify the proposed one.  The decision should guide subsequent actions. ·         10% ·         Formally define the research population.  Identify and evaluate the merits of alternative sampling frames.  Suggest the most appropriate one and justify choice. ·         20% ·         Review the main sampling approaches, propose which one should be adopted and justify your decision. ·         10% ·         Review the various sampling methods of the adopted approach, propose the one that should be employed and justify your recommendation ·         50% ·         Provide a detailed implementation plan of the specific approach including identifying potential problems and how these could be mitigated. ·         10%     Marking Criteria The extent to which you provide a detailed and critical evaluation of the related methodologies and/or techniques.  A mere summary or description will NOT be sufficient. Selection and full justification of the proposed/adopted methodologies and/or technique in solving the specific problem. Technical competence of implementation of the adopted technique.  Systematic and detailed debate of the various steps or actions involved. Correct referencing (Harvard style) throughout the assignment.

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