Health Care Marketing Assignment Paper

Health Care Marketing Assignment Paper

Health Care Marketing Assignment Paper

  1. Due DateSunday, October 18, 2018 11:59 PMPoints Possible100
  2. Vila Health: Market Analysis
    Welcome  to Vila Health, your virtual health care organization. Congratulations  on being selected to serve as the health care administration intern to  the vice president of operations at St. Anthony Medical Center! In this  role, you will interface with a variety of virtual leaders to construct a  new marketing plan for St. Anthony’s Labor and Delivery service line.
  3. Permalink: 
  4.  Currently,  there are two major competitors in the Minneapolis marketplace. Your  role is to examine St. Anthony Medical Center’s current Labor and  Delivery service line, describe how this service is marketed to the  public, and to make recommendations for future improvement. St. Anthony  is at break-even status with respect to profitability, and the board of  directors is wondering if this is a service line worth continuing, given  that it does not appear to directly contribute to the bottom line:  profit.
    To start your strategic health care marketing and  consumerism activities, it may be helpful to scan a widely used  approach for marketing planning. Marketing expert Philip Kotler has  developed an eight-step plan that can greatly simplify and streamline  your efforts (Fortenberry, 2010).
    Overview
    It  is necessary for all members of a health care leadership team to  contribute to the overall success of the organization. For this reason,  strategic plans are utilized to focus on service offerings of a health  care organization. Part of this process involves determining the  direction in which the organization is headed, including positioning the  organization for optimal results. To customize an organization’s  service offerings to prospective consumers, considerable market  assessment must precede development of plans. In this assignment, you  will engage in an assessment of the overall health care marketplace, and  then assess a subset of the marketplace. Specifically, you will analyze  the service offering for Labor and Delivery at St. Anthony Medical  Center in Minneapolis, Minnesota.    Health Care Marketing Assignment Paper
  5.  Part of your market  analysis will include use of a tool for external environmental  assessment, followed by application of a tool for internal analysis of  the Labor and Delivery service line. Additionally, you will examine the  features, advantages, and benefits of the Labor and Delivery service  line relative to competitors, along with a short list of important  issues that are relevant for marketing plan development. Finally, you  will share insights regarding critical success factors for labor and  delivery services in the Minneapolis marketplace, return on investment,  and organizational viability. As the intern to the CEO at St. Anthony  Medical Center, you will be asked to seek information across various  departments, and to explore existing internal resources for various  tasks.
    Instructions  Health Care Marketing Assignment Paper

    Don't use plagiarized sources. Get Your Custom Essay on
    Health Care Marketing Assignment Paper
    From $10/Page
    Order Essay
    • Conduct   an external environmental assessment of the health care labor and  delivery marketplace. Utilize at least one situational or environmental  assessment tool from your studies or research.
    • Using an  internal assessment tool (such as SWOT), analyze St. Anthony Medical  Center’s Labor and Delivery service, and provide an executive summary  and analysis of the internal organization.
    • Integrate  the external environmental and internal organizational analyses, and  propose a list of relevant health care marketing issues.
    • Share any insights regarding critical success factors, return on investment, and organizational viability.
    • Communicate  your response in a professional manner that is consistent with a  master’s degree level of scholarly work (clear flow of logic, analysis,  integration of evidence based and authoritative sources, coherent  sentences, correct spelling, use of TurnItIn source verification  software, succinct/substantive use of language).
    • This assignment corresponds with step three of Kotler’s Marketing Plan as presented in Health Care Marketing. Health Care Marketing Assignment Paper
      Before  you get started on the assignment, be sure to carefully read the  scoring guide. This is your roadmap for success. Also, it is expected  that successful interns will conduct research on model programs and best  practices to include as recommendations (accompany recommendations with  APA formatted citations and references in the list).
      You  may consider exploring accreditation for hospitals and nursing  services. How does St. Anthony Medical Center stand? Do they have  certifications, and if so are they visible on the Web site to consumers?  What about patient satisfaction? Is this data on the Web site? Do they  share medical and nursing expertise, and showcase innovative technology  or services? How can St. Anthony Medical Center position itself as a  unique leader in Labor and Delivery and women’s health in general? Be  creative, and think like a C-suite executive; try to imagine how growing  this service line might positively impact the rest of the organization.
      Submit your assignment by Sunday of this week. Remember to use APA format and style throughout.
      Reference  Health Care Marketing Assignment Paper
      Fortenberry, J. L., Jr. (2010). Health care marketing: Tools and techniques (3rd ed.). Sudbury, MA: Jones and Bartlett Publishers.
      Resources
    • .
    • APA Style and Format.
    • Capella Writing Center.
    • Writing Feedback Tool.
    • Vila Health: Market Analysis | Transcript.
    • APA Paper Template.
    • APA Paper Tutorial. Health Care Marketing Assignment Paper

 

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 20% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with My Course Writer
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 10k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
English 101
Perfect! Thank you so much for all of your hard work and help! Appreciate it!!
Customer 452483, August 30th, 2021
Communications
Thank you so much!
Customer 452461, June 23rd, 2021
Microbiology
Thank you so much for revising this paper for me. It looks great, truly appreciate it! You're awesome :)
Customer 452483, September 14th, 2021
Healthcare Writing & Communications
You guys are awesome! Appreciate all of your hard work! Thank you.
Customer 452483, October 15th, 2021
Psychology
Thank you for all of your help and hard work, truly appreciate you guys always being there with my hectic schedule. Thank you again!
Customer 452483, September 20th, 2021
Nursing
Good job! Thank you.
Customer 452487, October 26th, 2021
Mathematics
Job WELL DONE! Thank You very much!!
Customer 452483, July 12th, 2021
Nursing
Excellent writing !! Definitely I will use your services again... Thank you.
Customer 452487, August 22nd, 2021
Microbiology
Perfect! Thank you guys for all of your great help! :)
Customer 452483, August 23rd, 2021
Psychology
On point! Appreciate all the hard work!!
Customer 452483, August 16th, 2021
English 101
Amazing thank you!
Customer 452615, August 1st, 2022
Healthcare Writing & Communications
Thank you so much for all of your hard work! Appreciate it all!
Customer 452483, November 14th, 2021
1159
Customer reviews in total
96%
Current satisfaction rate
2 pages
Average paper length
47%
Customers referred by a friend
OUR GIFT TO YOU
20% OFF your first order
Use a coupon 20OFF and enjoy expert help with any task at the most affordable price.
Claim my 20% OFF Order in Chat