Fundamentals of Marketing

Students are responsible for one 8-page (double spaced) marketing plan that is due at the end of the course.  It is to be documented in the APA style. www.apastyle.org  The weekly assignments in Week 1-3 are part of the marketing plan.  Students are advised to make changes to their work based on instructor feedback before incorporating it into their final project in Week 4.  Each student will develop their marketing plan for a proposed business or for an existing small business.  Large, regional and national chains and well-established businesses such as Nike, Home Depot, or Starbucks with NOT be approved for project topics.  A local business in your area will work well for this project, or maybe you have a business idea of your own. This is a perfect opportunity to flesh out your ideas and write a marketing plan for your own proposed business.    Assignment 1:  By the end of Week1, submit a one-page (double-spaced) introduction to your marketing plan.  The introduction should briefly describe the company including the location(s), product/service offered, key information, and a very brief background.  Avoid using first-person voice if writing about your own proposed business.  This will be the first page of your marketing plan, so make it good! Assignment 2:  By the end of Week 2, turn in the following portions of your marketing plan (these should be in a single document with four different section headings): Mission Statement (1-3 sentences long) TOWS Analysis (This is a table.  Refer to the example given in the assignment instructions.) Marketing Objectives (Three to five S.M.A.R.T. marketing objectives.  Specific, measurable, achievable, relevant, time-bound.) Target Market (Fully describe the target market(s) in terms of geographic, demographic, behavioural, and psychographic variables. This should be one paragraph in length for each of the target segments.) Also by the end of Week 2, make an appointment with the Writing Center for the last half of Week 4.  Include the date and time of your appointment on the title page of your Week 2 homework assignment.   Assignment 3:  By the end of Week 3, submit the following sections of your marketing plan:   Positioning Strategy (How does/will the company attempt to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer?) Product/Service Tactics (Refer to Chapters 10-12 for what to discuss in this section.) Place (distribution) Tactics (Refer to Chapters 13 and 14 for what to discuss in this section.) Final Project:  By the end of week 4, submit your complete marketing plan. You have composed parts of the plan through your weekly assignments. Now it’s time to complete the remaining sections of the marketing mix and add a conclusion, title page, and References page.  The body of your document (not counting the title page, references, and appendix) may not exceed eight double-spaced pages.  The title page should include the name of the reviewer from the Writing Center and the time/date that your meeting took place. The components required to be in your plan are shown below. Marketing Plan Components Title Page Introduction (brief intro to the company – no more than one page) Mission Statement (1-3 sentences long) TOWS Analysis (This is an internal and external situation analysis presented with corresponding strategy options in a table as shown in the example.)  Marketing Objectives (These need to be ‘S.M.A.R.T. objectives’ with each objective meeting the five elements of the SMART acronym. Google this term if you don’t know what it means.) Target Market (Write a one-paragraph descriptive profile of each target segment). Positioning Strategy (How does the company want to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer?) Marketing Mix:  ·         Product/Service Mix (see topics in Chapters 10-12) ·         Place Mix (see chapters 13-14) ·  Promotion Mix (see chapters 15-18) ·         Price Mix (see Chapter 19) Conclusion (one paragraph wrap-up and call to action) References (APA format. Remember to cite any interviews you conduct with company owners or staff.)  Remember that in-text (parenthetical) citations are required in the body of your paper if you use sourced information or quotes!

Don't use plagiarized sources. Get Your Custom Essay on
Fundamentals of Marketing
From $10/Page
Order Essay
My Course Writer
Order NOW For A 35% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Homework Writing

Do you need to ace your test? We have qualified writers to assist you in writing 100% quality homework writing. Mycoursewriter offers students unique and personalized custom papers that help them in getting good grades. Our academic experts will assist you with your dissertation papers, thesis writing, research papers, term papers, and case study homework help. Our writers are experienced and have perfected the art of crafting the best essay writing papers regardless of your academic level. Order now and get our superb homework writing services.

Expert Academic Writers

A student needs professional assistance outside class time. Before hiring our writers, they undergo thorough tests and strict educational backgrounds. After passing a test, our writers undergo training to ensure they deliver expert professional papers to our customers. We ensure they meet the timely delivery of papers and follow our customers' provided instructions. Every writer is an ENL writer and is from the USA, Canada, UK, or Australia. Our experts approach papers effectively depending on their area of specialization.

Affordable Price Guarantees

Is the deal too good to be true? Mycoursewriter is the most affordable assignment help website on the market. We consider students' daily needs for academic help. Our paper costs are reasonably priced to approximately 90% of students around the globe. Our main aim is to ensure students achieve academic excellence, and we believe inconsiderable prices should not hinder students from getting quality homework writing help. In case of any dissatisfaction, we offer unlimited revisions and rewrites without extra charges.

Timely delivery of papers

Tight deadline? Is your paper due in the next few hours? Worry no more. Our writers are here for your rescue. Many college students find it hard to balance their social and academic life and get caught up with academic deadlines. Drafting your paper at the last minute does not allow you to conduct extensive research and craft the correct answers. We have expert writers ready to work on your assignment writing. Urgent writing services are the ultimate solutions you need. We guarantee you timely delivery of papers at your convenience and specified time delivery of the customer.

100% Original Tasks

The ultimate deal-breaker in achieving good grades is submitting imitative papers. Plagiarism is a breach of examination standards and has serious consequences. Students need to deliver papers written in their understanding by paraphrasing their research findings and relevant citations. Our expert's primary consideration is providing free plagiarized papers that meet the lecturers' requirements. Our editors will proofread your paper before delivery ad ensure your papers will not be substandard. We guarantee extreme originality, and in case of any customer concerns, we offer a plagiarism report.

All Round the clock Customer Support

Our website is user-friendly and super useful! Mycoursewriter is the most trusted online writing website always available to provide you with assignment writing services that you need. Our primary concern is meeting customer need specifications by our friendly customer support team that Is available all the time. Our website usability is self-learnable but in case of any problem, feel free to contact us directly through our website email: support@mycourserwiter.com. We have diligently satisfied thousands of students, and you can witness this on our sites' review page.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Advantages of Using Our Assignment writing Services

Mycoursewriter welcomes you for superb essay writing services. We are a legit site offering help with your most challenging homework writing assignments at affordable prices. Your essay paper will be assigned to a professional writer who will craft the paper from scratch according to your provided instructions.

Essays

Essay Writing and Proofreading Services

Essay writing is a common assignment writing for most college students. It takes a lot of time to craft a complete perfect essay. Mycourserwiter offers the best essay writing and proofreading services for most college students. Your paper is assigned to an expert writer who does thorough research on fresh ideas and personalizes your essay paper according to your assignment writing guidelines. Our essays are entirely exceptional and undergo a strict procedure that includes papers free from plagiarism and thorough proofreading.

Admissions

Admission and Business Papers

Writing an admission paper is not every student's desire, and this should not hinder any student from earning an admission. Writing a perfect personal statement to earn a position in a dream school or job can be stressful. Personal statements should display a high level of confidence and uniqueness. Admission essays require you to have a vast knowledge of the current happenings in the world and knowhow of the business world. We have qualified writers with skills who will write your admission paper through comprehensive research. All you have to do is provide us with little details about yourself, instructions and our writers will craft a perfect paper for you.

Editing

Editing and Proofreading

Mycoursewriter offers you assignment writing services free from grammatical and formatting mistakes. An error-free paper is significant in scoring the desired maximum grades. We have a team of editors who will go through your paper after our expert writers have delivered their fully crafted papers. Our writers will cover all the aspects of your paper instructions, such as fonts, spacing, and educational formats. Our team of editors will check through your paper to make sure it meets the formatting style provided in the paper instructions. Under no circumstances will a poorly formatted paper will be forwarded to you as our team of editors will ensure careful proofreading.

Coursework

Technical Papers

Assignment writing is part of a learning process, and one may not have the knowledge to answer all questions correctly. This should not be a stress to you as we have qualified essay writing experts to help you. Our qualified writers are holders of PhDs, Degrees, and Masters in different areas of study and can handle any papers regardless of the complexity. Multiple assignments may be challenging to finish on time. Our skilled professional writers are here to assist you in crafting all the correct answers for your assignment. Stop stressing about your homework writing and place an order with us, and our expert writers will provide you with the best assignment help.

Open chat
Chat with us Live Here
Get in Touch with Our Live Chat Agents via WhatsApp on +1(346) 416-0954. Get Unlimited Access to Answers on Any Queries With Your Paper.