write an introduction to the fast-food industry global and fast food industry in India that link to report on a quantitative marketing research project. This marketing research project is intended to extract customer insights regarding the fast-food industry. Wimpy’s wanted to study customer demographics and awareness of different competing fast-food chains; the satisfaction responses of consumers in terms of family orientation, comfort, price, quick service, healthy foods, cleanliness, and so on; and the patronage preferences of costumers in terms of eat-in or drive-through with an intention to improve its service quality and brand orientation. Your report should be written in a style and format suitable for a reader who is a marketing manager of the firm. The report should be a stand-alone document containing all necessary information regarding the whole marketing research project excluding details on the research methodology.
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