Essay: Brand awareness and recognition
Essay: Brand awareness and recognition
Global Presence and Cultural Accommodations:
Criteria:
The number of social media platforms in each country
Which platforms do the companies use, and which are the most popular across all countries?
How they promote their products and services
How they communicate with citizens in other countries
How do they use social media to increase their brand awareness and recognition
What products do they promote in certain countries?
Marketing and Sales:
Criteria:
Competitive climate
Product/Service history
How companies use social media to select target customers?
What information is included in the posts?
What are their strategies and weaknesses when attempting to generate website activity?
Careers/Recruitment:
Criteria:
How they use social media to promote job offers?
Who are they targeting?
What are the companies’ posts like?
What is the tone of the message?
What information is included in the companies’ posts?
Our subject: Social Media in the technology Industry
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument
