Below are the instructions for the assignment. All the steps must be followed. Read the evaluation criteria at the bottom of the page before you start. THEME:CREATING A DISRUPTIVE BUSINESS MODEL FOR A DEVELOPING COUNTRY 1. Choose a developing country with a huge population (e.g. China, Indonesia, Vietnam, Thailand, Myanmar, India, Brazil, etc). Provide reason for choosing this country. 2. Find a mass market or industry within that country to disrupt (e.g. in many countries around the world, Uber disrupted the taxi industry, AirBnB disrupted the hotel/motel industry and Netflix disrupted the video watching industry). 3. Create a disruptive business model based on cutting-edge technologies (e.g. AI, blockchain, IOT, 3D printing, quantum computing, edge computing, etc.). The technology may originate from the U.S. or another country. Write a BUSINESS PROPOSAL to target potential investors from the US or the chosen country (minimum of 5 pages of text, excluding figures & tables). References are critical (both in-text and end of text); papers without references will not be given any consideration. Your proposal should include the following sections: 1. Executive summary 2. The Market (in the selected country) – Country population and economic characteristics (e.g. per capita income) -What industry/market do you propose to disrupt? What is the market size, and growth rate/potential of this industry? Whos your end consumer and target market (e.g. residential or commercial)? – What are the problems consumers have with the existing (traditional) industry and how can your disruptive model solve these problems? [Note: at the heart of every disruptive model is the creation of a more satisfied consumer or removal of customer discontent with the existing system, e.g. people see Uber as cheaper, safer and more convenient than taking taxis]. 3. The Product/Service -What product/service are you proposing to offer to this market? -Are there existing competitors in this market? If so, identify them and describe their product offerings. [Note: even though there may be existing competitors (traditional ones), you should be the first to bring in the disruptive model to this industry. Otherwise, your model is not considered disruptive. 4. The Technology (as applied to your product/service) -Describe the technology behind your product/service and explain what it does? (e.g. my companys robotic dog integrates multiple technologies including AI, robotics, 5G and emotional sensors for human-robot bonding) -Whos the original creator/developer/owner of this technology? -What are the potential applications of the technology? Give examples of industries and companies that are currently using this technology, how they are using it and the results that they have achieved so far. Has the technology already been applied to the market in your chosen country? If so, in what way(s)? 5. The disruptive business model -What is your customer value proposition (benefits)? In what way(s) does your proposed business model disrupt the industry or the existing model? Describe in detail! -(a) Operating Model · Draw a flow diagram of your business model and explain how it works. · Explain how your model is different from the traditional (existing) model and why your model is better (hint: show how it makes customers happier!). For comparison, you should draw the traditional model diagram too and highlight where the disruption occurs. (b) Revenue Model · How does your business make money? Where do the revenues come from? Show the revenue flow in your flow diagram. · What retail price do you propose to sell to the end customer in the chosen market? Does this price match the market that you are targeting? How does your price compare to that of existing competitor products? Key evaluation criteria – Is your idea original? – Is your proposed business model really disruptive? – Size of chosen market, potential scalability and timing – Match between product, price and target market – Quality and quantity of outside research sources, documentation and referencing (country, industry, competitors) – Likelihood of proposal being funded by an investor
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