Developing Marketing Strategy
Pick a real-world business that needs your help in developing their overall marketing strategy. This could be a nonprofit in your area, a local coffee shop, a cleaning service, a business that you currently own or one you want to own in the future. You will be working with your chosen business in three assignments throughout the course.For this assignment you will write a 2–4 page paper in which you:• Submit the name of the company you will be working with and a description of the company, including their organizational development history, mission, vision, and objectives.• Conduct a SWOT analysis on the company and provide at least:o Two strengths and a rationale for each.o Two weaknesses and a rationale for each.o Two opportunities and a rationale for each.o Two threats and a rationale for each. Refer to the blog post SWOT Analysis: How to Develop a Strategy for Success (https://www.mindtools.com/pages/article/newTMC_05.htm) as needed for guidance.Your assignment must follow these formatting requirements:• Be typed and double-spaced in Times New Roman 12 points, with one-inch margins on all sides.• Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.• Include a cover page containing the assignment title, your name, your professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page count.