Data Mining Applications

In this section of the professional paper, apply what you have learned from chapters 5 and 6 to descriptively address and answer the problems below. Important Note : Dot not type the actual written problems within the paper itself.1. Examine how new data-capture devices such as radio-frequency identification (RFID) tags help organizations accurately identify and segment their customers for activities such as targeted marketing. Many of these applications involve data mining. Scan the literature and the Web and then propose five potential new data mining applications that can use the data created with RFID technology. What issues could arise if a country’s laws required such devices to be embedded in everyone’s body for a national identification system?2. Survey and compare some data mining tools and vendors. Start with fairisaac.com and egain.com. Consult dmreview.com and identify some data mining products and service providers that are not mentioned in this chapter. One of my favorites to explore is RapidMiner found at https://rapidminer.com/ and an educational license option can be found at: https://rapidminer.com/educational-program/3. Explore the Web sites of several neural network vendors, such as California Scientific Software (calsci.com), NeuralWare (neuralware.com), and Ward Systems Group (wardsystems.com), and review some of their products. Download at least two demos and install, run, and compare them.4. Important Note: With limited time for a college class, perfection is not expected but effort to be exposed to various tools with attempts to learn about them is critical when considering a career in information technology associated disciplines.

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