written paper detailing your findings about the company Nike—including stock price changes, issues affecting the company either positively or negatively and prospects. Company Summary: • 4 pages, double-spaced (not including citations) • 12pt Times New Roman font • Margins should be set to normal (right, left, top, bottom 1”) • Cite every information source you use (MLA style). • For proper MLA-format. See http://owl.english.purdue.edu/owl/resource/747/01/ Content: • History of the company • Mission Statement • Business category / markets / products • Size, # of employees, locations, divisions, etc. • Competitor analysis (Use financial information, stock prices, market shares, etc.) • Financial information (Sales, profits, trend of financial performance, etc. Compare last 3 year’s financial information and report the financial performance change) • 1-year stock analysis: Stock prices and trend (Increasing? Stable? Why?) • Current business strategy (growth, downsizing, stability, etc.), management practices (Centralization? New policies? etc.), marketing practices (Cost strategy? High quality strategy? Niche strategy? etc.) • Current issues and recent events affecting the company either positively or negatively (news, press releases, new product releases, scandals, organizational changes, etc.) • Recommendations, prospects, managerial implications (What do you think the company should do in the short- and long-term to be successful or to solve its problems? What should be their strategy? Why?) • References There is no set number of references but you have to cite every information source you use
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