Autonomous Vehicles

 Quantitative Exercise: Take a close look at the “Competitors” tab of the Excel Exhibits above. Tesla is significantly smaller than any of its competitors, and is also the fastest-growing firm in the auto industry. Other than measures of size and growth rate, can you identify at least four additional key performance indicators (KPIs) where Tesla is an outlier compared to its competitors? For each KPI, calculate the impact on Tesla’s annual profits (either positive or negative, compared to the industry average), and explain how the KPI fits into Tesla’s overall strategy. (Hint: be sure to use KPIs that do not depend on size; for example, look at operating margin instead] From the perspective of 2018, how attractive is the auto industry, in terms of the five forces of industry analysis? What is the industry’s current stage(introduce, growth,mature.decline.) of evolution, and what is the likely impact of the most significant of the potential disruptions discussed in the case (electrification, autonomous driving, alternatives to private ownership, etc.)? Are the established firms that have dominated the auto industry in recent decades likely to perform well in the future, or will new entrants like Tesla likely to takeThe case describes Tesla as “more vertically integrated than any [other] car company” in the modern auto industry, and highlights a number of areas where Tesla has chosen to integrate activities that other companies outsource. How well do Tesla’s vertical integration decisions match textbook theories like the Efficient Boundaries Model and/or the Strategic Sourcing Framework? What are the costs and benefits of this vertically-integrated approach for Tesla? What should Elon Musk prioritize going forward in order to give Tesla the best chance for success?

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