A Business Strategy in Vietnam
1)Watchhttps://www.cnbc.com/2019/12/19/starbucks-coffee-bean-tea-leaf-are-losing-to-local-vietnam-chains.htmland answer the following questions by ‘Starting a New Thread’.1. Why has Starbucks been largely unsuccessful in Vietnam?2. What advantage does Starbucks have in Vietnam, relative to its foreign competitors?3. Describe the Vietnamese target market for Starbucks using demographics and psychographics4. As a new foreign coffee chain, would you recommend using a Global or Multinational strategy in Vietnam? Why?2)Watchhttps://www.youtube.com/watch?v=j9aDrZoMvyUand answer the following questions:1. In your opinion, which company should have won, and why?2. Explain why the winning firm was the crowd favorite.3. How does this video segment relate to The Golden Circle?