Distribution Channels, Logistics, and the Effects

1. What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

A distribution channel is a way of selling a company’s product either directly or via distributors; “possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores” Distribution affects the place or path through which consumers can buy and receive the product. A distribution channel may be an on-site store, a virtual store, a retailer, a wholesaler, an agent, a telemarketer, or direct mail. The relationship between distribution and logistics is conceived as a break even point at which goods/services/ideas and persons can be conveyed from the place of production to the society/final consumers/customers; through many means of communication such as the use of mobile phones, the internet, and other communication pipelines. many modes of transportation are used to move the items: trucks are used as a means of transporting products to a storage warehouse for safety, to avoid theft, and exposure in certain climates.

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2. What does the term “noise” mean in marketing? With so much advertising “noise” in the marketplace, how can a company ensure its message is heard? “Noise, is anything that gets in the way of a receipient receiving the entire message which (in marketing) a company is trying to convey. This can be anything from regional dialogue differences, to poor message execution, to the intended recipient’s lack of understanding. Noise are all of the barriers to sending a clear msg to the reciever/ target market.

 

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1. What is a distribution channel?

A distribution channel is a way of selling a company’s product either directly or via distributors; “possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores”

A distribution channel is a method of getting a product to its consumer. Distribution channels are part of a company’s marketing mix. A marketing mix refers to each business’ unique combination of product, price, promotion and place. Distribution affects the place or path through which consumers can buy and receive the product. A distribution channel may be an on-site store, a virtual store, a retailer, a wholesaler, an agent, a telemarketer, or direct mail.
For example:
Direct mail distribution channels work on a large scale. Materials advertising the product and presenting an offer usually target a specific audience most likely to purchase the item. Direct marketing materials inform and compel the target audience to take immediate action and respond at once by mailing in the order form. The reward for the urgent response is often a discount price or added value such as free gifts.
distribution channel

A distribution channel is a path or ‘pipeline’ through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them flow in the opposite direction (from consumer to the vendor). A distribution channel can be as short as being direct from the vendor to the consumer or may include several inter-connected (usually independent but mutually dependent) intermediaries …

Solution Summary

A distribution channel is a way of selling a company’s product either directly or via distributors; “possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores” Distribution affects the place or path through which consumers can buy and receive the product. A distribution channel may be an on-site store, a virtual store, a retailer, a wholesaler, an agent, a telemarketer, or direct mail. The relationship between distribution and logistics is conceived as a break even point at which goods/services/ideas and persons can be conveyed from the place of production to the society/final consumers/customers; through many means of communication such as the use of mobile phones, the internet, and other communication pipelines. many modes of transportation are used to move the items: trucks are used as a means of transporting products to a storage warehouse for safety, to avoid theft, and exposure in certain climates.
“Noise, is anything that gets in the way of a receipient receiving the entire message which (in marketing) a company is trying to convey. This can be anything from regional dialogue differences, to poor message execution, to the intended recipient’s lack of understanding. Noise are all of the barriers to sending a clear msg to the reciever/ target market. In order to stand out and be heard, a company’s advertising must rise above this “noise” and become “top of mind awareness” to the mass of potential customers.

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