Cabo San Viejo

There involves reading a case and answering some questions. There’s not too many calculations– mostly good marketing ideas with logical thinking and data and marketing strategies to back up your answers.

The case is: “Cabo San Viejo: Rewarding Loyalty” by Youngme Moon and Gail J. McGovern
Harvard Business School case, no. 9-506-060

Don't use plagiarized sources. Get Your Custom Essay on
Cabo San Viejo
From $10/Page
Order Essay

1. Describe the strength and weaknesses of Cabo San Viejo’s existing customer portfolio.

2. What are the pros and cons of Cabo San Viejo implementing a loyalty rewards program?

3. Segment and label their customers into different “customer groups” and for each:

a. Should they launch a reward program targeted to this group, why/why not?

b. If yes, what should be the objective of the program?

c. Should the program focus on increasing value, brand, or relational equity?

d. Generate a few ideas of programs that would achieve this objective.

4. Outline a research and analysis plan that would help you make a more informed decision (i.e., 4 to 6 steps).

Please read the case and answer the questions listed below. The write-up should be no more than two pages single spaced.

1. Describe the strength and weaknesses of Cabo San Viejo’s existing customer portfolio.
Cabo San Viejo’s customers have important strengths. These customers are satisfied, and a large number of the customers are loyal to Cabo San Viejo. In addition, these customers have been acquired through very low cost promotions,. They have come here through bookings from travel agents, or have come through word-of-mouth.
The weaknesses of the Cabo San Viejo existing customers are that there are special seasons when the customers tend to go there. However, Cabo San Viejo needs a high occupancy rate throughout the year. The weakness of customers that visit Cabo San Viejo during the summer months are bargain seekers and pay 35% less. Another weakness of Cabo San Viejo customers is that they have very different objectives in booking a stay. Some want to lose weight, another wants to take advantage of medical facilities, and another is looking for peace of soul.

2. What are the pros and cons of Cabo San Viejo implementing a loyalty rewards program?
Pros of implementing loyalty programs is that the programs will help counter competition and help retain customers. In addition, the program will reward the best customers. Further, a loyalty program will increase customer satisfaction and even induce word of mouth publicity for Cabo San Viejo. The use of loyalty programs can be used to increase the use of other Cabo San Viejo properties and can make the loyalty fiercer. The program will appreciate the customers for their loyalty to Cabo San Viejo. These programs have the potential of building lifetime affinity.
3. Segment and label their customers into different “customer groups” and for each:
Cabo San Viejo First …

Solution Summary
Cabo San Viejo is discussed in great detail in this solution.

.To continue with the answer check on

Order NOW For A 35% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Homework Writing

Do you need to ace your test? We have qualified writers to assist you in writing 100% quality homework writing. Mycoursewriter offers students unique and personalized custom papers that help them in getting good grades. Our academic experts will assist you with your dissertation papers, thesis writing, research papers, term papers, and case study homework help. Our writers are experienced and have perfected the art of crafting the best essay writing papers regardless of your academic level. Order now and get our superb homework writing services.

Expert Academic Writers

A student needs professional assistance outside class time. Before hiring our writers, they undergo thorough tests and strict educational backgrounds. After passing a test, our writers undergo training to ensure they deliver expert professional papers to our customers. We ensure they meet the timely delivery of papers and follow our customers' provided instructions. Every writer is an ENL writer and is from the USA, Canada, UK, or Australia. Our experts approach papers effectively depending on their area of specialization.

Affordable Price Guarantees

Is the deal too good to be true? Mycoursewriter is the most affordable assignment help website on the market. We consider students' daily needs for academic help. Our paper costs are reasonably priced to approximately 90% of students around the globe. Our main aim is to ensure students achieve academic excellence, and we believe inconsiderable prices should not hinder students from getting quality homework writing help. In case of any dissatisfaction, we offer unlimited revisions and rewrites without extra charges.

Timely delivery of papers

Tight deadline? Is your paper due in the next few hours? Worry no more. Our writers are here for your rescue. Many college students find it hard to balance their social and academic life and get caught up with academic deadlines. Drafting your paper at the last minute does not allow you to conduct extensive research and craft the correct answers. We have expert writers ready to work on your assignment writing. Urgent writing services are the ultimate solutions you need. We guarantee you timely delivery of papers at your convenience and specified time delivery of the customer.

100% Original Tasks

The ultimate deal-breaker in achieving good grades is submitting imitative papers. Plagiarism is a breach of examination standards and has serious consequences. Students need to deliver papers written in their understanding by paraphrasing their research findings and relevant citations. Our expert's primary consideration is providing free plagiarized papers that meet the lecturers' requirements. Our editors will proofread your paper before delivery ad ensure your papers will not be substandard. We guarantee extreme originality, and in case of any customer concerns, we offer a plagiarism report.

All Round the clock Customer Support

Our website is user-friendly and super useful! Mycoursewriter is the most trusted online writing website always available to provide you with assignment writing services that you need. Our primary concern is meeting customer need specifications by our friendly customer support team that Is available all the time. Our website usability is self-learnable but in case of any problem, feel free to contact us directly through our website email: We have diligently satisfied thousands of students, and you can witness this on our sites' review page.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Advantages of Using Our Assignment writing Services

Mycoursewriter welcomes you for superb essay writing services. We are a legit site offering help with your most challenging homework writing assignments at affordable prices. Your essay paper will be assigned to a professional writer who will craft the paper from scratch according to your provided instructions.


Essay Writing and Proofreading Services

Essay writing is a common assignment writing for most college students. It takes a lot of time to craft a complete perfect essay. Mycourserwiter offers the best essay writing and proofreading services for most college students. Your paper is assigned to an expert writer who does thorough research on fresh ideas and personalizes your essay paper according to your assignment writing guidelines. Our essays are entirely exceptional and undergo a strict procedure that includes papers free from plagiarism and thorough proofreading.


Admission and Business Papers

Writing an admission paper is not every student's desire, and this should not hinder any student from earning an admission. Writing a perfect personal statement to earn a position in a dream school or job can be stressful. Personal statements should display a high level of confidence and uniqueness. Admission essays require you to have a vast knowledge of the current happenings in the world and knowhow of the business world. We have qualified writers with skills who will write your admission paper through comprehensive research. All you have to do is provide us with little details about yourself, instructions and our writers will craft a perfect paper for you.


Editing and Proofreading

Mycoursewriter offers you assignment writing services free from grammatical and formatting mistakes. An error-free paper is significant in scoring the desired maximum grades. We have a team of editors who will go through your paper after our expert writers have delivered their fully crafted papers. Our writers will cover all the aspects of your paper instructions, such as fonts, spacing, and educational formats. Our team of editors will check through your paper to make sure it meets the formatting style provided in the paper instructions. Under no circumstances will a poorly formatted paper will be forwarded to you as our team of editors will ensure careful proofreading.


Technical Papers

Assignment writing is part of a learning process, and one may not have the knowledge to answer all questions correctly. This should not be a stress to you as we have qualified essay writing experts to help you. Our qualified writers are holders of PhDs, Degrees, and Masters in different areas of study and can handle any papers regardless of the complexity. Multiple assignments may be challenging to finish on time. Our skilled professional writers are here to assist you in crafting all the correct answers for your assignment. Stop stressing about your homework writing and place an order with us, and our expert writers will provide you with the best assignment help.