Strategic Plan for Eastman Kodak Company

Please let me know if you can help.

I have to complete a paper of a strategic plan for Eastman Kodak Company based off of the feedback my professor has given me.

Don't use plagiarized sources. Get Your Custom Essay on
Strategic Plan for Eastman Kodak Company
From $10/Page
Order Essay

I am still having trouble with the following:

a. Table of contents

b. Executive summary (2-page maximum)

c. Eastman Kodak background, organizational mission, vision, and value statements

Solution Preview
Strategic Analysis on Eastman Kodak Company

Executive Summary
From the report, it is identified that strategies analysis is helpful for a company to create effective and suitable strategies in order to achieve their vision, mission and objectives in effective manner. In the report, it is also identified that the mission statement of Eastman Kodak Company emphasis on huge R&D activities that helps the company to innovate different products and services to the customers. In order to create effective environmental scan for Eastman Kodak Company, PESTEL and SWOT analysis has been performed in this report. From the PESTEL analysis, it is identified that the operation and management activities of Eastman Kodak Company is affected by the several factors. From the SWOT analysis, it is identified that company has a good position in the market and the brand name creates the possibilities to grow in the market. With the help of brand name, company generates finance and creates huge R&D activities to support the innovations within the company.
From the analysis of SWOT, it is recommended that company should use the aggressive strategy that help to maximize their opportunities to grow in the market and minimize their weaknesses to create effective competitive environment in the international as well as domestic market. In order to achieve their long term objectives in the market, company should more focus on vertical integration strategy to create product development for the customers. Company should also more focus on conglomerate diversification strategy. It is identified that with the help of conglomerate diversification strategy, company can invest their money in other products and satisfies customer needs. From the report, it is also analyzed that innovation and technical infrastructure are the key success factor of company in order to compete in the international market. Report is also identified the strategy implementation plan for effective implementation of a strategy in the company. This report also recommends an effective risk management plan for the company.

Table of Contents
Introduction 6
Background 6
Vision Statement 6
Mission Statement 6
Value Statement 7
External Analysis of Kodak 7
PESTLE Analysis: 8
Political Factors: 8
Economic Factors: 8
Social Factors: 8
Technological Factors: 8
Legal Factors: 8
SWOT Analysis: 9
Strengths: 9
Weakness: 9
Opportunities: 9
Threats: 10
Findings of SWOT Analysis 10
Competitive position of Eastman Kodak 11
Long-term Objectives 11
Strategy for Eastman Kodak Company 12
Strategy Recommendation for Short Term 12
Implementation Plan 13
Short-Term Objectives: 13
Functional Tactics: 13
Action Items: 14
Milestones and a Deadline: 14
Tasks and Task Ownership: 14
Resources Allocation: 15
Key Success Factors of Eastman Kodak 15
Technical Infrastructure: 15
Innovation: 15
Budget 16
Assumptions: 16
Forecasted Income Statement 16
Risk Management Plan 18
Identification of Risk: 18
Quantification of Risks: 19
Developing a Risk Response: 19
Monitoring and Control of Risk: 19
Conclusion 20
References 21

Strategic analysis helps the company to analyze their strengths and weakness and explore the opportunities in order to establish an effective plan for the market. This paper discusses the strategic analysis of Eastman Kodak Company in order to develop strategic plan in the future. This paper also discusses the short and long term strategies to achieve objectives in effective manner.
Eastman Kodak Company is a leading multinational manufacturing company in the world. Company deals in imaginary and photographic materials and equipments to the customers into worldwide market (About Eastman Kodak, 2011). Eastman Kodak is US based firm that focuses over two major market or segments such as digital photographic and digital printing.
Vision Statement
“The vision of Eastman Kodak is to be a world class company and a leading imaging company in protecting the quality of environment and the health and safety of customers, employees and communities in which company operates its business” (Kodak, 2011). The vision statement of Eastman Kodak Company also emphasizes on “capture pleasant movement with more energy and technical advancement & innovation”. It would help the firm to attract the customers towards the products of firm due to providing extra featured cameras that will help the customers to save their pleasant moments.
Mission Statement
According to the mission statement, Eastman Kodak is planning to grow in the market and create competitive advantage over its competitors by providing best customers solutions, which help them to capture, store, process output and communicate images anywhere and anytime in the world (Kodak, 2011). This mission statement will be helpful for the company to achieve its vision in future. With the help of mission statement, company will be able to provide world class and innovative cameras to its customers. It will be also helpful for the company to create cost effective products with maintaining quality. Company’s mission statement also includes huge R&D on products and technology that will be helpful for the company to produce effective products and services to the customers. It will also helpful to make a world class and leading company at international platform (Padoan, Brenton and Boyd, 2003, p.44).
The brand name of Kodak helps the company to create huge investments in the market. With the help of brand name, company is become able to collect sufficient finance for its R&D activities that help company to produce innovative and cost effective products and services for the customers. The brand name also helps the company to create a strong relationship with its stakeholders that help the company to retain their stakeholders in order to create innovations in products and services (Abbing, 2010, p.9).
Value Statement
Company has six different key values such as dignity of individual, upholds uncompromising integrity, give and receive unquestionable trust, prove and maintain constant credibility, recognize and celebrate achievements and support for continual improvement and personal replacement. With the help of these six key values, company drive its competitive advantage by delivering differentiated and cost effective solution within the time and with flawless quality to the customers (Kodak, 2011).
External Analysis of Kodak
Under the external analysis, PESTL and competitor’s analysis are included. These are as follow:
PESTLE Analysis:
Political Factors:
Factors that are controlled by the government of any country are included under the political analysis. Changes in political parties, rules and regulation of particular country will affect the operations of Eastman Kodak. So, the firm should determine all political changes and formulate strategies according to the changes that will be beneficial for the firm (Bensoussan and Fleisher, 2008, p.136).
Economic Factors:
Various factors are included under the economic condition that affects the operations of Eastman Kodak such as inflation, recession, interest rate fluctuation, etc. Additionally, changes in economy of any country may affect the firm’s revenues, expenses, financial factors …

Solution Summary
The expert examines strategic plans for Eastman Kodak Company.

To continue with the answer check on

My Course Writer
Order NOW For A 35% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Homework Writing

Do you need to ace your test? We have qualified writers to assist you in writing 100% quality homework writing. Mycoursewriter offers students unique and personalized custom papers that help them in getting good grades. Our academic experts will assist you with your dissertation papers, thesis writing, research papers, term papers, and case study homework help. Our writers are experienced and have perfected the art of crafting the best essay writing papers regardless of your academic level. Order now and get our superb homework writing services.

Expert Academic Writers

A student needs professional assistance outside class time. Before hiring our writers, they undergo thorough tests and strict educational backgrounds. After passing a test, our writers undergo training to ensure they deliver expert professional papers to our customers. We ensure they meet the timely delivery of papers and follow our customers' provided instructions. Every writer is an ENL writer and is from the USA, Canada, UK, or Australia. Our experts approach papers effectively depending on their area of specialization.

Affordable Price Guarantees

Is the deal too good to be true? Mycoursewriter is the most affordable assignment help website on the market. We consider students' daily needs for academic help. Our paper costs are reasonably priced to approximately 90% of students around the globe. Our main aim is to ensure students achieve academic excellence, and we believe inconsiderable prices should not hinder students from getting quality homework writing help. In case of any dissatisfaction, we offer unlimited revisions and rewrites without extra charges.

Timely delivery of papers

Tight deadline? Is your paper due in the next few hours? Worry no more. Our writers are here for your rescue. Many college students find it hard to balance their social and academic life and get caught up with academic deadlines. Drafting your paper at the last minute does not allow you to conduct extensive research and craft the correct answers. We have expert writers ready to work on your assignment writing. Urgent writing services are the ultimate solutions you need. We guarantee you timely delivery of papers at your convenience and specified time delivery of the customer.

100% Original Tasks

The ultimate deal-breaker in achieving good grades is submitting imitative papers. Plagiarism is a breach of examination standards and has serious consequences. Students need to deliver papers written in their understanding by paraphrasing their research findings and relevant citations. Our expert's primary consideration is providing free plagiarized papers that meet the lecturers' requirements. Our editors will proofread your paper before delivery ad ensure your papers will not be substandard. We guarantee extreme originality, and in case of any customer concerns, we offer a plagiarism report.

All Round the clock Customer Support

Our website is user-friendly and super useful! Mycoursewriter is the most trusted online writing website always available to provide you with assignment writing services that you need. Our primary concern is meeting customer need specifications by our friendly customer support team that Is available all the time. Our website usability is self-learnable but in case of any problem, feel free to contact us directly through our website email: We have diligently satisfied thousands of students, and you can witness this on our sites' review page.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Advantages of Using Our Assignment writing Services

Mycoursewriter welcomes you for superb essay writing services. We are a legit site offering help with your most challenging homework writing assignments at affordable prices. Your essay paper will be assigned to a professional writer who will craft the paper from scratch according to your provided instructions.


Essay Writing and Proofreading Services

Essay writing is a common assignment writing for most college students. It takes a lot of time to craft a complete perfect essay. Mycourserwiter offers the best essay writing and proofreading services for most college students. Your paper is assigned to an expert writer who does thorough research on fresh ideas and personalizes your essay paper according to your assignment writing guidelines. Our essays are entirely exceptional and undergo a strict procedure that includes papers free from plagiarism and thorough proofreading.


Admission and Business Papers

Writing an admission paper is not every student's desire, and this should not hinder any student from earning an admission. Writing a perfect personal statement to earn a position in a dream school or job can be stressful. Personal statements should display a high level of confidence and uniqueness. Admission essays require you to have a vast knowledge of the current happenings in the world and knowhow of the business world. We have qualified writers with skills who will write your admission paper through comprehensive research. All you have to do is provide us with little details about yourself, instructions and our writers will craft a perfect paper for you.


Editing and Proofreading

Mycoursewriter offers you assignment writing services free from grammatical and formatting mistakes. An error-free paper is significant in scoring the desired maximum grades. We have a team of editors who will go through your paper after our expert writers have delivered their fully crafted papers. Our writers will cover all the aspects of your paper instructions, such as fonts, spacing, and educational formats. Our team of editors will check through your paper to make sure it meets the formatting style provided in the paper instructions. Under no circumstances will a poorly formatted paper will be forwarded to you as our team of editors will ensure careful proofreading.


Technical Papers

Assignment writing is part of a learning process, and one may not have the knowledge to answer all questions correctly. This should not be a stress to you as we have qualified essay writing experts to help you. Our qualified writers are holders of PhDs, Degrees, and Masters in different areas of study and can handle any papers regardless of the complexity. Multiple assignments may be challenging to finish on time. Our skilled professional writers are here to assist you in crafting all the correct answers for your assignment. Stop stressing about your homework writing and place an order with us, and our expert writers will provide you with the best assignment help.

Open chat
Chat with us Live Here
Get in Touch with Our Live Chat Agents via WhatsApp on +1(346) 416-0954. Get Unlimited Access to Answers on Any Queries With Your Paper.