SWOT Analysis of LVMH


LVMH is a world wide company that unites under one parent company prestigious brands such as Louis Vuitton, the Moet et Chandon Champagne, the Hennessy Cognac, Christian Dior’s perfumes and many other luxury items.

Don't use plagiarized sources. Get Your Custom Essay on
SWOT Analysis of LVMH
From $10/Page
Order Essay

1. What is your impression of the world wide operation of LVMH?
2. Conduct a SWOT Analysis of LVMH.
3. Does LVMH have a competitive advantage and/or a competitive strategy? Justify your answer.
4. Choose one of LVMH products. Describe the components of this product value chain.
5. What strategic alternatives are open to LVMH? Explain and justify your answer.

© BrainMass Inc. brainmass.com March 4, 2021, 8:01 pm ad1c9bdddf
Solution Preview
1. What is your impression of the world wide operation of LVMH?

LVMH is a French holding company and the world’s largest luxury goods conglomerate. It is the parent of around 60 sub-companies that each manages a small number of prestigious brands. According to the corporate website

Mission of the LVMH group is to
“Represent the most refined qualities of Western “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. ”

LVMH’s worldwide operations are successful as their revenues have grown to $15.3 billion in 2006. Moreover their profits have touched 3 billion euros shown in the following table.

As we see in the above table the profits have grown every year and in each segment they have performed better in the year 2006. Moreover their brands are revered globally and have remarkable premium image. Currently they possess a unique portfolio of over 60 prestigious brands.


2. Conduct a SWOT Analysis of LVMH.

SWOT Analysis is a powerful technique for understanding your Strengths and weaknesses, and for looking at the Opportunities and Threats you face. Specifically, SWOT Analysis is a simple but powerful framework for analyzing your company’s Strengths and Weakness, and the Opportunities and Threats you face. This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.
Let us the discuss SWOT analysis of LVMH:


Strong Human resource management

LVMH has today, more than 61,000 employees, 69% of whom are based outside France, share the Group’s values. It is successfully headed by Chairman Bernard Arnault who has successfully integrated various famous inspirational brands.

Moreover its continuously focusing on hiring best of the employees and also have tie up with various management schools. It has developed links with educational organs in order to promulgate a greater knowledge of the Group’s professions. For example it has established Chair for luxury brand marketing in 1991, in partnership with ESSEC. It is the sponsor of “A school of art and design – An LVMH company”, a project enabling the Group’s companies to establish partnerships with art and design schools specializing in their field of activity. Work groups and meetings encourage exchanges between young artists and designers and the companies’ operations managers.

The Group is also a partner of the “Festival International des Arts de la Mode a Hyares”. This festival, held every year in the South of France, gives promising young European designers the opportunity to present their first show to a professional jury. The best shows receive awards.

The LVMH Asia Program Scholarship is another LVMH Group initiative. Established in conjunction with INSEAD and the Euro-Asia Center, of which the Group is a member, this program is geared towards future graduates. It allows the latter to develop their knowledge of Asian markets and cultures.

In addition to the LVMH Asia Scholarships, the LVMH Group has sponsored INSEAD’s Euro-Asia Center’s annual conferences for the past fifteen years. In 2003, all the research presented at the 18th LVMH Conference was related to the theme : “Asia Pacific tomorrow: Problems and perspectives”.

(Adapted from the corporate website of LVMH)

Community support

It’s regularly involved in various activities of societal benefits. For example its community action includes LVMH House, the LVMH-ESSEC Chair and the LVMH Asia Scholarships – LVMH. The Group is also involved in culture and heritage, humanitarian action, education and supporting young artists and designers.

Customer Intimacy-Strong Brands

The degree of customer intimacy, community building, and one-to-one marketing is the forte of LVMH. While it can be argued that it has successfully created a “community feel” with its customers, and by virtue of its value added, comfortable and unique services. Thus we can say that it excels at customer intimacy.

As discussed earlier it possesses a unique portfolio of over 60 prestigious brands.
Moreover it has got a retail network of more than 1,800 stores.
Thus it has become synonymous with the luxury and is growing in each product segments it operates. This has been achieved by continuous innovation and keep customer delight is its main focus.

Improving Financials

As discussed above its revenues are more then Euros 15 billion and profits more than Euro 3 billion reflecting strong financials and solid operational performance.


LVMH has diverse portfolio of 60 popular global brands. Although its having numerous brands, but there are synergies …

To continue with the answer check on mycoursewriter.com/

My Course Writer
Order NOW For A 35% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Homework Writing

Do you need to ace your test? We have qualified writers to assist you in writing 100% quality homework writing. Mycoursewriter offers students unique and personalized custom papers that help them in getting good grades. Our academic experts will assist you with your dissertation papers, thesis writing, research papers, term papers, and case study homework help. Our writers are experienced and have perfected the art of crafting the best essay writing papers regardless of your academic level. Order now and get our superb homework writing services.

Expert Academic Writers

A student needs professional assistance outside class time. Before hiring our writers, they undergo thorough tests and strict educational backgrounds. After passing a test, our writers undergo training to ensure they deliver expert professional papers to our customers. We ensure they meet the timely delivery of papers and follow our customers' provided instructions. Every writer is an ENL writer and is from the USA, Canada, UK, or Australia. Our experts approach papers effectively depending on their area of specialization.

Affordable Price Guarantees

Is the deal too good to be true? Mycoursewriter is the most affordable assignment help website on the market. We consider students' daily needs for academic help. Our paper costs are reasonably priced to approximately 90% of students around the globe. Our main aim is to ensure students achieve academic excellence, and we believe inconsiderable prices should not hinder students from getting quality homework writing help. In case of any dissatisfaction, we offer unlimited revisions and rewrites without extra charges.

Timely delivery of papers

Tight deadline? Is your paper due in the next few hours? Worry no more. Our writers are here for your rescue. Many college students find it hard to balance their social and academic life and get caught up with academic deadlines. Drafting your paper at the last minute does not allow you to conduct extensive research and craft the correct answers. We have expert writers ready to work on your assignment writing. Urgent writing services are the ultimate solutions you need. We guarantee you timely delivery of papers at your convenience and specified time delivery of the customer.

100% Original Tasks

The ultimate deal-breaker in achieving good grades is submitting imitative papers. Plagiarism is a breach of examination standards and has serious consequences. Students need to deliver papers written in their understanding by paraphrasing their research findings and relevant citations. Our expert's primary consideration is providing free plagiarized papers that meet the lecturers' requirements. Our editors will proofread your paper before delivery ad ensure your papers will not be substandard. We guarantee extreme originality, and in case of any customer concerns, we offer a plagiarism report.

All Round the clock Customer Support

Our website is user-friendly and super useful! Mycoursewriter is the most trusted online writing website always available to provide you with assignment writing services that you need. Our primary concern is meeting customer need specifications by our friendly customer support team that Is available all the time. Our website usability is self-learnable but in case of any problem, feel free to contact us directly through our website email: support@mycourserwiter.com. We have diligently satisfied thousands of students, and you can witness this on our sites' review page.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Advantages of Using Our Assignment writing Services

Mycoursewriter welcomes you for superb essay writing services. We are a legit site offering help with your most challenging homework writing assignments at affordable prices. Your essay paper will be assigned to a professional writer who will craft the paper from scratch according to your provided instructions.


Essay Writing and Proofreading Services

Essay writing is a common assignment writing for most college students. It takes a lot of time to craft a complete perfect essay. Mycourserwiter offers the best essay writing and proofreading services for most college students. Your paper is assigned to an expert writer who does thorough research on fresh ideas and personalizes your essay paper according to your assignment writing guidelines. Our essays are entirely exceptional and undergo a strict procedure that includes papers free from plagiarism and thorough proofreading.


Admission and Business Papers

Writing an admission paper is not every student's desire, and this should not hinder any student from earning an admission. Writing a perfect personal statement to earn a position in a dream school or job can be stressful. Personal statements should display a high level of confidence and uniqueness. Admission essays require you to have a vast knowledge of the current happenings in the world and knowhow of the business world. We have qualified writers with skills who will write your admission paper through comprehensive research. All you have to do is provide us with little details about yourself, instructions and our writers will craft a perfect paper for you.


Editing and Proofreading

Mycoursewriter offers you assignment writing services free from grammatical and formatting mistakes. An error-free paper is significant in scoring the desired maximum grades. We have a team of editors who will go through your paper after our expert writers have delivered their fully crafted papers. Our writers will cover all the aspects of your paper instructions, such as fonts, spacing, and educational formats. Our team of editors will check through your paper to make sure it meets the formatting style provided in the paper instructions. Under no circumstances will a poorly formatted paper will be forwarded to you as our team of editors will ensure careful proofreading.


Technical Papers

Assignment writing is part of a learning process, and one may not have the knowledge to answer all questions correctly. This should not be a stress to you as we have qualified essay writing experts to help you. Our qualified writers are holders of PhDs, Degrees, and Masters in different areas of study and can handle any papers regardless of the complexity. Multiple assignments may be challenging to finish on time. Our skilled professional writers are here to assist you in crafting all the correct answers for your assignment. Stop stressing about your homework writing and place an order with us, and our expert writers will provide you with the best assignment help.

Open chat
Chat with us Live Here
Get in Touch with Our Live Chat Agents via WhatsApp on +1(346) 416-0954. Get Unlimited Access to Answers on Any Queries With Your Paper.